Huang Yuan-tai: U-trend in the dairy business will recover, but not L-or V-type – dairy, dairy, Huan
Article by jekky
Code ago Melamine After the incident the entire Dairy Into an unprecedented crisis Dairy Dairy companies are very concerned about consumers when consumer confidence can be restored HC Food Industry Network has received consulting phone call from many companies This issue Ben Wang Ben Wang consulted special experts a hundred years planning the chairman of China Zhi industry Mr Huang Taiyuan the following is Mr Huang Taiyuan views and opinions on this Expert Mr Huang Taiyuan If simple in theory consumers are forgetful ever happened before all food safety incidents have been over time forgotten by consumers The melamine is the coverage is too deep Too direct injury to the most innocent Most parents are gripping the precious child From the daily flood of network assessment we know that parental love many consumers are still heart of these enterprises Brand Milk With hatred or even based on quot empathy quot principle to extend this to other advertising does not trust who the big brands Many people have asked the author this time consumer confidence in dairy companies when restored Dairy enterprises through internal contradictions and external performance analysis I believe that dairy enterprises to the possibility of recovery of U trend more rather than V or L type An important basis first Bean products Can not completely replace the dairy products in a certain sense it is irreplaceable although for the time being of the dairy products consumers lose confidence but the kids still have to add supplementary nutrition growth can not be delayed Secondly there are some consumers willing to pay higher price for imports of dairy products but this is only temporary because with the economic downturn are intensifying consumers will still return to the rational consumer So reshape the image of the brand quality is the top priority in the future of the dairy business However the author with many years of professional experience in the food industry plan proposed dairy enterprise want to re create the brand image do not reuse bombing of the brand advertising because consumers no longer believe useless Should be replaced in order to make consumers feel sincere Warm charity a child from the care point of view to quot warm quot every parent 39 s fragile heart re exchange for consumer confidence Final recommendations of the head of the dairy business if true Yaoda advertising the best strategy is to find another star and at home with their children as voice to guarantee the lives of themselves and their families to gain the trust of consumers Regards the publication of quot 10 000 word book quot the role is limited About the author HUANG Tai yuan HC food industry network special experts century Chilean industry in China planning the chairman of Taiwan 39 s leading food industry planners China Food Industry Association Expert Committee the Chinese food industry 39 s top expert panel members the Chinese food industry incubator Planning experts quot Sales amp Marketing quot and quot China Food Newspaper quot and other well known at home and abroad in dozens of media consultants chief consultant and host column quot Blue Ocean Strategy Practice quot and many other best selling author man of Asian Wisdom the best year planner the best marketing planning agencies the best marketing case and other Award winners Worked Uni Group Master Kong Group Fen Wine Group and more than 300 famous enterprises and institutions at home and abroad as a brand marketing consultant has been hailed as the industry quot One point of water into gold in the planning people quot HUANG Tai yuan 39 s website www bbmc100 com HUANG Tai Yuan marketing blog blog sina com cn bbmc Exchange Tel 13601247566
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